Quantcast
Channel: Phunware » Multi-Screen
Viewing all articles
Browse latest Browse all 8

Top 5 Mobile Marketing Trends to Watch in 2015

0
0

PW-top-5-mobile-marketing-trends

Mobile marketing is the place to be in 2015, according to several recent reports. Here’s a quick look at five trends and what they mean for you in 2015.

1. Smartphone and tablet screens are getting more eyeball time than TV screens.
Americans now spend an average 177 minutes per day looking at mobile devices compared to an average 168 minutes watching TV, according to recent research from Flurry. Compare this to just three years ago, when Americans spent an average 109 minutes daily on mobile screens and 168 minutes on TV.

2. App usage is going nuts—especially in the shopping category.
In 2014, overall app use jumped 76 percent year over year, according to another Flurry report. Retail app use was particularly strong, with time spent in Android and iOS shopping apps up 174 percent.

3. mCommerce is the new eCommerce.
During the 2014 holiday season, 60 percent of Amazon’s sales came from mobile users, the company announced. Mobile sales were up 76 percent on Cyber Monday compared to the same day in 2013, according to research from eCommerce company Skava.

4. Mobile marketing is the fastest-growing digital advertising channel in the U.S.
With so much increased smartphone, tablet and phablet use, it’s no surprise mobile ad spending is on the rise in the U.S.—a 43 percent compound annual growth rate from 2013 to 2018, reaching nearly $42 billion by 2018, predicts BI Intelligence.

Although the dollar amount spent on mobile marketing is rising rapidly, the growth hasn’t yet caught up with the amount of time users spend on mobile devices, BI Intelligence notes. The disparity will soon narrow as more marketers embrace mobile ad platforms.

5. Native advertising will grow on mobile.
Native advertising is any advertising integrated within the platform on which it appears, such as a within a mobile app. Double-digit growth in native advertising is expected to continue through 2018 in the U.S., eMarketer reports. Advertisers say native ads blend well with mobile content and are least likely to annoy users. As a result, digital ad buyers expect “higher conversions and/or engagement rates” from their mobile native ads, eMarketer reports. Those not exploring mobile native ads yet most often blame the lack of in-house resources and knowledge.

What This All Means for You

In summary: Consumers are spending more time using mobile apps. They’re spending more money on their mobile devices, too. Companies are increasing ad dollars and efforts to reach customers via mobile. As a result, in 2015, mobile marketing will be an even more important strategy for brands and advertisers that want to stay competitive and in touch with consumers.

For more mobile insights and trends, see “The Top 5 Mobile App Predictions for 2015—and How to Be Prepared.”

The post Top 5 Mobile Marketing Trends to Watch in 2015 appeared first on Phunware.


Viewing all articles
Browse latest Browse all 8

Latest Images

Trending Articles





Latest Images